Voice Talent – Hire a Pro

When you own a small or medium-sized business, it is a good idea to look for ways to save money. That is great advice if it makes you avoid buying something more expensive when something less expensive will do, or if you avoid buying things you don’t need. However, some business owners try to cut corners a little too far, and end up without services they actually need. One area in which business owners make this mistake is in voicing their own commercials. Unless you are a voice-over artist yourself, don’t try and voice your own commercials, because doing so can actually drive away potential customers.

The most common reason that customers are driven away from businesses whose owners make homemade commercials is that the commercials themselves annoy them. It may not be a pleasant truth to bear, but not every voice is cut out for the microphone. If you have a voice that grates on the ear, customers will not want to listen to you. If you are not a professional, you may be sending messages that you don’t want to send. You may sound tense without intending to and will, in turn, make your potential customers tense. If your voice makes them tense, then people will not be inspired to purchase your product or service.

If it is obvious that you don’t have a professional voice talent, listeners will assume at least one of two things – that you are cheap or that you are not successful enough to afford to put together a professional commercial. People who assume you are cheap when it comes to your advertising may also assume you are cheap when it comes to the product or service you are trying to sell, and will not have confidence in you. It is also a bad idea to let potential customers know you can’t afford things, even if it is true. People want to do business with successful people. Therefore, you must always act as though you are successful. Spending money in the right place will help you do that.

Though the final reason for not acting in your own commercials won’t necessarily drive away potential customers, it is a valid thing to think about: Wasting your time doing a job best left to professionals is a poor use of one of your most valuable resources – your time. As the owner of a business venture or department, your time is best spent doing what you do best, and that is running things. Your job as manager is to delegate tasks and responsibility. If you do elect to do some things yourself, do those things you can do well.

Your commercial is like a job interview. It’s your opportunity to make a first impression on potential customers who don’t know your business and to remind others you are still out there and still doing a fantastic job. Just as you would never go into a job interview as anything less than a professional, you should never allow your advertising to be anything less than totally professional. Hiring professionals and delegating tasks, where it is the appropriate thing to do, instead of wearing out yourself trying to do everything, is the mark of a good manager. Don’t let the desire to save a buck make you a laughingstock.

Tagged with: hire • Talent • voice

Filed under: Amazon

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